Arcus Lending, a tech-first mortgage lender licensed in 25 states, has rebranded under the name InstaMortgage to reflect its commitment to providing a tech-driven, accurate, immediate, reliable mortgage for consumers.

“We combined the popular term ‘insta’ with the word ‘mortgage’ because it refers to a standard of immediate delivery that has become accepted in today’s tech-savvy environment,” said Shashank Shekhar, CEO of InstaMortgage. “We want InstaMortgage to become synonymous with the fastest, most predictable mortgage experience available in the market today.”

“Our launch as InstaMortgage represents the culmination of transformational change within the company,” continued Shekhar. “This new chapter will help us drive the company forward by reimagining mortgage lending.”

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