Daily AI, a mortgage CRM company, has rebranded to Aidium Mortgage CRM and launched a new CRM product.

Brands previously acquired by Daily AI, Whiteboard CRM and Recruitable.ai, will also be part of the Aidium portfolio.

Aidium has made big changes to its mortgage CRM platform that will make the mortgage process easier and faster.

The platform has improved ways to manage leads, easy automations, and built-in playbooks that make marketing and finding referral partners much easier. All these features help lenders work better with borrowers and real estate agents to give them the best service, says the company.

The rebranding effort will include updates to the company’s core product, website, marketing materials, and other communications.

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