Fannie Mae (OTCQB: FNMA) has launched a new consumer-facing campaign called “Your Own Story” to help demystify the homebuying process for future homeowners. 

The campaign was designed to increase consumer knowledge with facts and figures that dispel myths about what it takes to achieve sustainable homeownership. In honor of National Homeownership Month, these resources provide consumers the necessary tools to take the first steps in the homebuying process.

“Homebuyer education is at the heart of Fannie Mae’s mission and that’s why we created Your Own Story, an interactive resource for future homebuyers to help them achieve sustainable homeownership,” said Katrina Jones, vice president of racial equity strategy & impact, Fannie Mae. “We know that misinformation can negatively impact potential homebuyers – especially those with moderate or low income – as many set the bar higher than needed for credit scores and down payments.”

According to a June 2019 report, a majority of consumers overestimate the minimum credit score or required down payment necessary to qualify for a mortgage, which creates a perceived barrier to entry for homeownership. “Your Own Story” addresses those misperceptions with facts, educating future homebuyers that when certain eligibility requirements are met, 3% down payment loans are available, and, even with a credit score of 620, consumers may be able to qualify for a mortgage. 

Fannie Mae says “Your Own Story” breaks down the path to homeownership in seven interactive steps, including the basic requirements necessary to qualify for a mortgage, factors to consider when choosing a home, and the responsibilities of homeownership. 

Potential homebuyers will also find:

  • Strategies for saving money for a down payment
  • Ways to improve low credit scores
  • An affordability calculator to estimate a maximum home purchase price based on current expenses and income
  • The different types of loans
  • And much more
NEXT Mortgage News logo

Stay in the know

Get the daily intel that impacts your customers, employees and market. 

Up NEXT eNewsletter — Industry news

Thank you!

Share This