HomeBinder, a centralized home management platform, has formed a strategic partnership with Boston-based Own Up that the companies say will support homeowners who receive HomeBinder from a non-mortgage industry business, such as a home inspector or insurance agent. 

Together, HomeBinder and Own Up say they provide a customizable and personalized experience for today’s homeowners that strengthens their relationships with lenders, real estate agents and home professionals before, during and after the transaction.

“HomeBinder is excited to partner with a member of the Techstars family to enable mortgage lenders that already work with Own Up to enhance their borrower experience after the loan closes and ultimately build a ‘client for life’ experience with their borrowers,” said HomeBinder chief strategy officer Pete Paglia.

“In an increasingly competitive market, lenders are seeking meaningful ways to differentiate themselves and remain top of mind with their clients,” said Own Up senior vice-president and director of lender relations Matthew Wildman. “Compelling rates and fast cycle times are not enough; it takes a memorable borrower experience to keep today’s clients engaged, and delivering that experience is at the heart of what Own Up and HomeBinder do.”

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