HomeScout Intel, a new offering made possible through a strategic partnership with Aidentified, will allow HomeScout clients to process and enrich data by harnessing the power of AI and increasing connection-based conversions, the companies said in a release.

“As the strategic partner of Aidentified for the lender channel, we are perfectly positioned to help our clients optimize conversions and help grow their business,” said David Camp, president of HomeScout. “We’re thrilled about this relationship and the opportunities our clients have being able to work with a leader in the AI industry.”

HomeScout Intel uses predictive analytics, machine learning and AI techniques, to reportedly enhance the data associated with lender databases and their new lead contact records to help reveal the best paths to connect and engage with qualified prospects. 

By mapping relationships, HomeScout Intel says it can link together mortgage lenders with prospects who are qualified and ready to take the leap and buy a new home. 

Aidentified uses the latest AI and machine-learning technologies, merging professional and consumer insights with wealth events that allow its customers to search for prospects based on customized requirements, leading to the strongest possible path to a prospective client, the company said. 

“We are thrilled to be partnering with HomeScout to deliver premium insights, elevating our joint capacity to provide extraordinary and prioritized opportunities for mortgage professionals to efficiently and skillfully win more business,” said Darr Aley, CRO of Aidentified. 

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