Mortgage Markets CUSO, LLC has integrated borrower-conversion platform Mortgage Coach to help the company grow mortgage lending engagement at credit unions it serves.

A subsidiary of Connecticut-based Finex Credit Union, Mortgage Markets CUSO is a credit union service organization that was founded in 2003 to fulfill credit unions’ need for modern mortgage-lending outsourcing. 

The company intends to use Mortgage Coach to enhance rule-based marketing campaigns with loan presentations to inspire conversion.

Through integration with Mortgage Market CUSO’s point of sale system, Mortgage Coach will automatically generate a Cost of Waiting loan presentation once a lead begins an online mortgage loan application.

The Cost of Waiting loan presentation models how rising interest rates and home prices will increase the cost of purchasing a home six months in the future.

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