A real estate fintech firm learned that grants to the American Red Cross had dwindled due to the pandemic, creating fund management issues. So St. Petersburg, Florida-based EffectiveAgents.com decided to step in and develop a system that helps leverage donations for the American Red Cross year-round.

Following a recent partnership, the American Red Cross is now allocating donations raised through EffectiveAgents.com directly to its Home Fire Campaign.

Red Cross affiliates respond to a disaster every eight minutes. A majority of them are home fires assisted through the Home Fire Campaign, which provides comfort, relief, and recovery assistance to survivors year-round harnessing decades of disaster-preparedness expertise and volunteer support.

As a part of this partnership, EffectiveAgents.com pledged to provide other auxiliary services and free installation of smoke alarms in the homes of the most at-risk populations.

“We intend to strengthen home safety and help those impacted by fires with needed recovery services,” said Kevin Stuteville, founder of the EffectiveAgents.com platform. EffectiveAgents’ partner agents across the country will donate $1,000 to American Red Cross after a home sale closing. Donations also will include financial aid to help families meet basic needs after suffering a home fire, such as food, shelter, clothing, along with case management.

In mortgage news this week:

  • ServiceLink’s EXOS integrates with Cloudvirga
  • Top of Mind launches free Mortgage Marketing University
  • Reggora appoints Katharine Loveland as VP of Customer Success
  • Black Knight introduces new Loansifter PPE for mortgage brokers


ServiceLink’s EXOS integrates with Cloudvirga

ServiceLink announced that its EXOS Express Pass technology has integrated with Cloudvirga’s digital mortgage platform, enabling lenders to receive title complexity decisions for refinance loans within seconds.

ServiceLink’s EXOS technology allows lenders to deliver a complete digital mortgage origination experience within one seamless platform, while EXOS Express Pass allows them to receive an optimized clear-to-close path within seconds.

With this integration, borrowers can benefit from receiving a more definitive clear-to-close timeline early on in the loan process, helping them to better prepare for closing while reducing the risk of delays, the company explained in a statement.

“2020 brought with it record high originations, historic low mortgage rates and hyper-demand for our lender partners and their businesses,” said Daniel Akiva, co-CEO at Cloudvirga. “Cloudvirga lenders who leverage EXOS Express Pass will be better equipped to keep pace with this demand and deliver the seamless digital mortgage experience borrowers expect, all while more effectively managing their pipelines.”

Top of Mind launches free Mortgage Marketing University

Top of Mind Networks, a customer relationship management (CRM) and mortgage marketing automation platform has launched Mortgage Marketing University (MMU). The free online curriculum features 15 courses covering key topics from the basics of how to build a lead-gen strategy to creating compliant content across multiple channels, according to a company statement.

The Atlanta based fintech founded in 2003, designed the program to help mortgage professionals develop their marketing skills in a single sitting. Participants can earn a certificate of completion for each course by passing a multiple-choice assessment quiz.

Currently the program includes:

  • 101-level coursesMortgage CRM; Mortgage Landing Pages; Mortgage Lead Generation
  • 201-level coursesMortgage Email Marketing; Mortgage Social Media Marketing; Mortgage Marketing Content; Mortgage Marketing Flyers
  • 301-level courses – Mortgage Marketing Plan; Mortgage Marketing Compliance; Mortgage Pipeline Management; Mortgage Loan Origination Systems; Mortgage Product Pricing Engines; Retail Mortgage Marketing; Wholesale Mortgage Marketing; Consumer Direct Mortgage Marketing; Mortgage Cross-Selling

Top of Mind CEO Bill Hayes also announced he plans to expand the MMU curriculum by introducing new mortgage marketing concepts over time.

“Experienced practitioners can use MMU to test their knowledge, while mortgage executives and loan originators will benefit from a better understanding of how mortgage marketing works,” he said. “Our goal with MMU is simple, we want to help mortgage professionals grow their careers and their businesses.”

Reggora appoints Katharine Loveland as VP of customer success

Valuation fintech Reggora has announced that Katharine Loveland joined the company as vice president of customer success. In her role, she will oversee customer success as well as new customer implementation and onboarding.

Loveland was previously executive vice president with Accenture, where she led the Mortgage Cadence delivery and client success teams.

“Katharine brings a wealth of knowledge and a strong track record of creating and executing business strategies for clients in the mortgage industry,” said Stephen Antuna, CRO of Reggora. “Her background, coupled with a relentless commitment to delivering customer value, makes her an exciting addition to the growing Reggora team.”

“I am proud to join a company that has emerged as one of the most innovative appraisal providers in the industry,” said Loveland. “I look forward to scaling Reggora’s business with customers that are looking for the best technology to come out of the appraisal industry in years.”

Reggora recently announced that it had secured $30 million in Series B funding. The company states that it has also tripled its client base and workforce.

Black Knight introduces new Loansifter PPE for mortgage brokers

Black Knight, Inc. recently deployed its next generation Loansifter product, pricing and eligibility engine (PPE) that features a new user interface and platform for mortgage brokers nationwide. Loansifter PPE will automate broker workflows within the pricing engine.

Designed specifically for mortgage brokers, the new platform supports searches across over 120 wholesale investors, allowing users to stay competitive. It offers a self-service model that helps expedite user deployment enabling brokers to subscribe to Loansifter PPE within minutes, according to the company website.

In addition, Loansifter PPE offers users access to expanded guidelines on non-QM or non-agency mortgage loan products, and a new Price Manager tool “to customize and display investor incentives directly within their pricing results,” automatically create and add these incentives, and establish their own unique parameters.

Users can instantly create, manage and re-price saved scenarios and configure loan officer compensation plans by individual investor, property state, or globally.

Loansifter PPE enables mortgage brokers “to leverage enterprise product and pricing functionality at a low cost,” said Scott Happ, president, Black Knight secondary marketing technologies, the new solution is packed with functionality that brokers need.

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