NEXT alumna and past speaker at several NEXT events, Suha Beidas Zehl has joined BlackFin Group as chief innovation officer, effective October 11, 2021. In her new role, she will be working on live projects, but also working to build out BlackFin’s innovation consultancy practice, which aims to make Blockchain, AI, BI and machine learning fully achievable within the mortgage industry.

Zehl is an award-winning executive leader who has over 35 years of experience in various industries including financial services, mortgage lending, technology, business intelligence, and higher education. She was the founder/president of her own consulting firm, Z Technology Solutions. She serves on the board of directors for Women with Vision as well as the board of governors for the National Association of Minority Mortgage Bankers of America (NAMMBA). 

Zehl is also a certified delegate with the National Association of Women in Real Estate and Banking (NAWRB) as well as a visionary ambassador with NAMMBA.

Zehl is a regular contributor to various industry magazines and shares thought leadership on several social media platforms including LinkedIn. She is a sought-after speaker and podcast guest and often appears on stage at industry events. She is also the host of her own LinkedIn series, “In the Spotlight with Suha,” where she shines the light on the next generation of leaders in the real estate and financial services space.

Zehl is the recipient of NEXT’s Powerhouse award (2021), HousingWire’s Women of Influence award (2021) and Tech Trendsetter award (2019), Mortgage Women Magazine’s  Woman with Vision award (2019) and Mortgage Star award (2021), and Progress in Lending’s Most Powerful Women in Fintech award (2019 and 2021). Suha has also been recently recognized by the National Association of Women in Real Estate Banking (NAWRB) with the Mentor Leader award (2021).

Zehl holds a Master of Business Administration (MBA) degree and a Bachelor of Science degree in Computer Science. She is also a Project Management Certified Professional and has completed the Harvard Management Development Program. 

Zehl lives with her husband in the Greater Tampa Bay area; she speaks four languages and is an avid scuba diver, travel, and culinary enthusiast.

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