PrimeLending launches digital mortgage platform

Speaking of all that and a bag of chips, PlainsCapital mortgage subsidiary, PrimeLending, introduced Loanplicity, its digital mortgage lending platform. Loanplicity allows borrowers to apply online, prequalify, safely upload personal financial documents, track loan progress, pay fees – and ask questions at any point in the process. LOs are just a click away if a borrower needs to speak to a human.

Loanplicity’s marketing tagline is “where home loans and simplicity unite.” And with the feature list we just listed, Loanplicity looks like it checks all the tech boxes. PrimeLending even made a nifty YouTube video to market Loanplicity to borrowers.

“We’re relentless in our pursuit of a streamlined, hassle-free mortgage process for borrowers,” said Steve Thompson, President and CEO of PrimeLending in a statement. “Loanplicity represents the perfect combination of powerful technology, mortgage expertise and exceptional service that delivers the lasting positive experience homeowners deserve.”

To be sure, PrimeLending has offered a digital mortgage process for years, even winning awards for its service. Loanplicity is their next step in the evolution of digital-native customer service.





First American economist Odeta Kushi: “More good news for the housing market”

Looks like it’s happy face emoji time for the 2020 housing market. First American’s Deputy Chief Economist Odeta Kushi, who is speaking at #NEXTWINTER20, took to Twitter yesterday and said: “More good news for the housing market. Single-family permits data is the highest it’s been since 2007, and 20 percent higher than one year ago. Permits are a leading indicator of future housing starts, so this is another nod to the expected strength of the housing market in 2020.” We don’t want to put emojis on someone’s thumb tips, but that sounds like an implied happy face.

According to coverage in Reuters, U.S. homebuilding fell less than expected in January while permits surged to a near 13-year high, pointing to sustained housing market strength that could help keep the longest economic expansion in history on track.

Other economic data released yesterday supported the notion that interest rates wouldn’t budge much this year. Other data showed producer prices increasing by the most in more than one year last month, boosted by rises in the cost of services such as healthcare and hotel accommodation, the Reuters coverage states. 

“The reports could support the Federal Reserve’s desire to keep interest rates unchanged at least through this year after lowering borrowing costs three times in 2019,” the article said.

Wine prices drop just in time for #NEXTWINTER20!

#NEXTWINTER20 opens this Sunday with its popular kickoff cocktail mixer, hosted this season by LoanBeam. With intel-sharing sessions with high ranking executives, business advice from “20 Minute Mentors,” executive “think tank” roundtables, and live podcasts on site, NEXT events are known to offer opportunity and intel mortgage executives can’t find anywhere else. But there’s another very important aspect whose value we shouldn’t underestimate: connections made and strengthened over shared glasses of wine.

According to information released by Silicon Valley Bank, it looks like we’re going to have no problem assuring that NEXT attendees can keep clinking glasses over new business relationships for some time to come. Cheers to that!

Silicon Valley Bank releases a State of The Wine Industry report annually, and this year’s publication is very positive for consumers.

“Acute oversupply will allow for better-quality juice in lower-priced bottles, which will improve value and may provide an incentive for some millennials to become more consistent wine buyers,” the report states.

How long will we see a benefit? According to the report, we believe each and every NEXT conference will be well-stocked with “better-quality juice” for at least THREE MORE YEARS!!! 

Mark your calendars, execs, and join us in Dallas and DC through 2023!

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