PrimeLending, a national home lender, has launched a new website aimed at first-time homebuyers. Powered by PrimeLending, Loanplicity.com is a new online educational center that the company says features a wide range of learning resources that explain the mortgage process in simple terms.

“We believe buying a home for the first time should be a positive, rewarding experience that starts with feeling prepared and knowledgeable,” said Tim Elkins, chief production officer of PrimeLending. “That’s why we’ve created Loanplicity.com – to help today’s home buyers build a solid understanding of the basic mortgage process and confidently make a decision whether to buy a home.”

The site includes a variety of content types, such as interactive tools, helpful articles, educational videos and in-depth guides. It also includes a simple self-assessment quiz that helps individuals gauge how prepared they are to buy a home. Consumers can also sign-up for a Lesson Plan, a series of activity-filled emails designed to walk potential first-time homeowners through important mortgage-related topics and preparation steps.

“97% of home buyers used the Internet as part of the new home search in 2020,” said Cheryl Hayes, senior vice president of marketing for PrimeLending. “With Loanplicity.com, we’re meeting these consumers where they want to do business and providing trusted guidance to help them take control of what has traditionally been seen as an overwhelming and complex process.”

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