Rachel Caple has been promoted to chief sales and revenue officer for Geneva Financial, a direct mortgage lender operating in 45 states. 

Since joining Geneva Financial in 2019, Caple has engineered a sales and operations bridge that has fostered the ability to grow rapidly and strategically without sacrificing quality. She has consistently elevated Geneva’s mission, vision, and financial goals and has exemplified the human touch and consideration the company has instilled in its core values for both the employee and consumer experience. 

With over 21 years in the mortgage banking industry, Caple is known for her expertise in sales, corporate operations, and leadership. Throughout her career she has leveraged her knowledge to grow businesses and develop employees to their greatest potential. 

In this new role, Caple will continue, at a higher level, to develop the sales and market share strategies for the company while maintaining the human-centric approach the company has become known for.

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