Realogy (Realogy Holdings Corp.) has completed its corporate rebrand to Anywhere Real Estate Inc. Shares of the company’s common stock are trading on the New York Stock Exchange under the ticker symbol, “HOUS”. 

The company’s rebrand was part of its strategic mission to “meet consumers wherever they are in the home buying and selling journey,” Anywhere said in a press release.

The brand is home to real estate brands including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA, and Sotheby’s International Realty as well as national title, settlement, and relocation companies and scaled mortgage origination and underwriting joint ventures.

The company said it has placed a strong emphasis on building a more simplified, digitized, and integrated home buying and selling experience for any consumer, anywhere, and the new brand is intended to reflect that.

The Anywhere naming and brand development was led by multidisciplinary San Francisco-based design firm Hybrid Design.

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