Borrower intelligence and retention system firm Sales Boomerang has merged with Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations. SaaS executive Richard Harris has been appointed CEO.

Sales Boomerang and Mortgage Coach have been working toward the merger since LLR Partners’ $80M investment in the firms, which was announced in January, according to a press release. 

Founded in 2009, Mortgage Coach is an award-winning platform that gives borrowers the confidence to make a home loan decision by providing educational presentations that model loan performance over time.

Established in 2017, Sales Boomerang launched the first automated borrower intelligence system for mortgage lenders.

Together, Sales Boomerang and Mortgage Coach will position lenders to reach borrowers with the right information at the right time, empowering borrowers to build wealth through homeownership by helping them select the best mortgage strategy for their unique housing needs, the companies said in a statement. 

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