Staircase announced a new feature in its PreAppproval tool that allows originators to target and engage motivated borrowers who self-qualify online.

Leads Curation leverages data collected from borrowers as they self-qualify using automated verification services. That data empowers originators to immediately determine whether a borrower meets specific underwriting criteria so they can engage borrowers and close loans faster.  Lenders can use Leads Curation to prioritize prospective borrowers in real time while they are actively filling out online applications and dynamically optimize whether to spend on borrower verification services.

Staircase’s PreApproval provides lenders with a template they can use to create a customized, white-labeled, web- and mobile-enabled pre-approval application process for their borrowers in just 30 minutes. The cost of using the new Leads Curation feature is just $50 per loan application.

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