LenderLogix has announced that The Mortgage Firm has chosen its point-of-sale platform, LiteSpeed, to power its mortgage application process and improve the borrower experience. LenderLogix provides mortgage automation software and APIs. The Mortgage Firm is a Florida-based independent retail mortgage lender.

As a result, The Mortgage Firm can deliver a consistent, modern, streamlined experience from the first point of contact through application, a complement to the high-touch service its loan officers provide.

LiteSpeed and QuickQual at the front end of the origination process allows an easy transition for The Mortgage Firm’s borrowers from application to approval letter.

Once borrowers move from application to underwriting, Fee Chaser enables seamless collection of up-front costs, such as appraisal fees, within the same operating environment.

“As a growth-minded organization, The Mortgage Firm is deeply committed to curating a best-in-class tech stack that empowers our loan officers to focus on the borrower experience and provides a distinct competitive advantage in today’s market,” said The Mortgage Firm President Todd Pierson.

“The competitive forces working against independent mortgage lenders are as strong as ever. For a lender like The Mortgage Firm that is continuing to grow in a down market, borrower experience must be the key differentiator from both a new business and a recruitment standpoint,” said LenderLogix Founder and CEO Patrick O’Brien.

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