Top of Mind Networks (Top of Mind), a provider of customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with MBS Highway to distribute Real Estate Report Cards through Top of Mind’s Surefire CRM.
MBS Highway’s Real Estate Report Card is a single-page dashboard that provides homebuyers a high-level overview of a home’s value couched within the context of neighborhood real estate data. Designed to position mortgage lenders and their real estate agent partners as market experts, Real Estate Report Cards include graphs depicting a property’s historical and forecasted appreciation, affordability index and current neighborhood inventory. Real Estate Report Cards can be co-branded with real estate agents to strengthen referral partnerships.
Top of Mind’s integration with MBS Highway enables lenders to generate and distribute Real Estate Report Cards directly from Surefire CRM, facilitating their seamless deployment via email or text in tandem with Surefire CRM’s marketing campaigns and automated workflows.
“We are very pleased to announce the integration of MBS Highway with Top of Mind,” said MBS Highway Founder and CEO Barry Habib. “This will make it even easier for our mutual clients to maximize the benefits of these two powerful tools, especially during the changing market.”
“Loan officers are always looking for ways to help borrowers make better-informed buying decisions and integrating Real Estate Report Cards within Surefire makes that possible at scale,” said Top of Mind Chief Revenue Officer Nick Belenky. “We’re proud to partner with MBS Highway to deliver a world-class, omnichannel marketing experience for our mutual customers.”