Welcome to the insiders’ guide to mortgage press coverage.
There are reasons certain companies seem to get all the press. Find out what they are.
Learn the secrets of the mortgage industry’s most visible companies. Join three of the industry’s most well-respected PR pros to learn what companies can do — and what they should avoid doing — to get more coverage from the mortgage industry press.
Featuring three experts who have over 60 years of combined experience working for and with the mortgage industry’s trade publications:
- Jacob Gaffney, Principal & Co-Founder, Gaffney Austin; Former Editor in Chief of HousingWire
- Rick Grant, Co-Founder & COO, Content Beacon & President, RGA Public Relations; Former editor at SourceMedia mortgage press
- Joe Bowerbank, President, Profundity Communications, Inc.
In 30 minutes, you’ll learn:
- Tricks to getting reporters’ attention — and keeping it
- Facts and myths about press release distribution and frequency
- The honest truth about what your PR firm can and can’t do
- And so much more!
Plus, hear funny stories from behind-the-scenes (and if we’re lucky, some snarky anecdotes, too). This session includes an audience Q&A, so bring your questions!