Wells Fargo taps high profile powerhouse exec as new Corporate Communications Lead

Congrats to Wells Fargo & Company for hiring Barri Rafferty, a top exec with some serious chops in change management and business transformation. Rafferty was appointed the company’s new Corporate Communications Lead, and will report to Bill Daley, Vice Chairman of Public Affairs. She also will sit on the company’s Management Committee.

“We look forward to her leadership as we redefine the company’s culture, voice, and narrative,” said Daley.

Rafferty is a strategic and collaborative leader with deep experience not only in change management and business transformation but also in communications strategy and brand marketing. She is the former president and Chief Executive Officer of Ketchum, “the first woman at the time to be the CEO of a top-five public relations agency,” according to a company statement.

Her long list of accomplishments as CEO at Ketchum include restructuring the agency to better adapt to the needs and challenges of a digital, global marketplace. Under her leadership, Ketchum “won significant recognition,” including being the most-awarded PR firm at Cannes 2019, 2018, and 2017.

Rafferty is a founding member of Omniwomen, an initiative created to increase the number, seniority, and influence of women in leadership roles, and has been a leader and strong advocate of diversity and inclusion. At Ketchum, Rafferty drove policy change to create a more inclusive workplace.

Her civic contributions also include speaking on gender parity and unconscious bias at the World Economic Forum in Davos, Switzerland, and Dalian, China, as well as at TEDxEast.

“I look forward to working closely with the new leadership team to help our stakeholders understand the incredible transformation underway at this iconic company,” Rafferty said.

Rafferty was an adjunct professor at New York University and has been a guest lecturer at several universities, including City College of New York, Boston University, and Elon College. She earned the PRWeek’s “Power 50” recognition for the past two years. She holds a master’s degree in corporate communications from Boston University and an undergraduate degree from Tulane University.

Finastra appoints Chief Marketing Officer

Finastra has appointed Margaret Franco as Chief Marketing Officer. Franco will be based at the London headquarters of the open platform global fintech that serves financial institutions of all sizes including 90 of the world’s top 100 banks. Her leadership responsibilities include global marketing, corporate communications, brand and digital solutions, field and partner marketing. Franco will report to Eric Duffaut, President & Global Head of Field and Marketing at Finastra.

“Margaret brings a truly global perspective and significant marketing expertise to Finastra,” said Duffaut. “I’m excited to have such a strong and experienced leader on board as we continue to drive adoption of FusionFabric.cloud, and share our collective vision of open finance, open culture and open platform with the industry,” said Duffaut.

Prior to joining Finastra, Franco was most recently Senior Vice President, EMEA Marketing at Dell Technologies, where she oversaw marketing and demand generation activities across Europe, Middle East and Africa. During her 13-year tenure at Dell, she held a number of executive global roles in North America, Europe and Asia in the commercial and the enterprise product groups.

Before Dell, Franco’s product management expertise from her career in the technology industry and global marketing roles also include as VP of Integrated Marketing Communications for Silicon Valley-based technology company AMD.

“I am thrilled to be joining the company at this exciting time,” when Finastra is working towards an open future in financial services, Franco said.

First Community adds three mortgage veterans in Atlanta

First Community Mortgage, Inc. (FCM) has appointed mortgage veterans Brook BentonJason Copeland and Jake McPherson as Assistant Vice Presidents joining the lender’s growing Atlanta-based team. 

Benton, Copeland and McPherson are highly experienced relationship stewards, they are top producers who know how to use their skills to grow the business, “through happy repeat customers and referrals,” said Dan Smith, President of First Community Mortgage.

They join the company from the CenterState Bank mortgage unit, but have worked with other members of the FCM team before, Smith explained. They bring extended loan refinancing and purchase transactions’ experience. “We know their impeccable work well.”

Benton brings nearly 20 years of experience including purchase and refinancing of all types of conventional mortgages and jumbo loans. He spent six years at CenterState, which had absorbed the former PrivatePlus Mortgage. He was a founding partner and loan officer with BrightPath Mortgage.

McPherson spent four years at CenterState, as a recruiter overseeing an internal origination team and as an originator. Previously he was a National Director with a tech management services company.

Prior to CenterState, Copeland was a Senior Loan Originator with BrightPath Mortgage.

FCM is a subsidiary of First Community Bank of Tennessee. It operates retail branches throughout the Southeast including Tennessee, Georgia, Florida and Alabama, and originates mortgages in 44 states.

First Bank & Trust welcomes new loan officer

First Bank & Trust Company, a diversified financial services community bank based in Abington, Va., announced Steven Osborne is joining the company as loan officer serving the greater Southwest Virginia market.

In this role, he will be responsible for consumer, mortgage, and commercial lending production as well as consumer and commercial deposit services.

Osborne has over thirteen years of lending experience, most recently at Appalachian Community Federal Credit Union. His results driven and dedicated approach to the financial needs of customers, and “strong leadership skills will be an asset to our team,” said Brent Dyson, Senior Vice President and commercial loan officer.  

He is a graduate of East Tennessee State University, where he obtained his bachelor’s degree in business administration. He is Vice President of the Highland Parc Homeowners Association, and a volunteer for Habitat for Humanity and Second Harvest Food Bank. 

First Bank & Trust operates locations in southwest Virginia, northeast Tennessee, and New River and Shenandoah Valleys. Its lending strategy includes offering free checking products for personal and business accounts, and mortgage, agricultural and commercial lending solutions.

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