Wendy Peel has been hired by BlackFin Group to serve as managing director, partner – reverse mortgage practice. In this role, she will consult with lenders about the power of generational lending – meeting borrowers where they are in life with the loan product that can best serve their lifestyle. 

Peel comes to BlackFin from ReverseVision, where she served as vice-president of sales & marketing. Prior to that, she was vice-president of sales & marketing for CommercePromote, providers of Cloud-based SaaS applications. 

She was also vice-president of business development & marketing for iCoStore, a provider of promotional products, and sales & marketing director of Take Notice, a woman-owned marketing and design firm. Peel will engage senior leadership to analyze and realize the strategic and financial value of reverse mortgages.

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