Zillow announced a new feature allowing renters to book an apartment tour online.

More than two-thirds (71%) of recent renters reported taking up to four in-person tours, according to Zillow’s 202Consumer Housing Trends Report. In 2021, 58% of recent renters said they preferred to schedule in-person tours online.

The new feature allows renters to schedule tours instantly online, without phone calls, emails or delayed responses. Renters also receive automated email and text reminders for their appointment time.

Renters can now directly book tours for listings at more than 2,600 apartment buildings on Zillow, and more properties are continually adopting the technology. This functionality is made possible through Zillow’s integrations with Knock CRM and Funnel Leasing.

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